Main Objective
As part of the Digital Design team, I was involved with the redesign of the GoPro website, which coincided with the release of the new (at the time) cameras, drone, and editing apps. The goal was to bring a modern/minimalist aesthetic, that showcased the cameras features, and increase sales, subscriptions, and app downloads.
Supporting Objectives
In addition to the full website redesign, Microsites, Landing Pages for various products and services, Email design, Digital Banner Ads, and multiple GoPro photo and video editing apps. Interaction with cross functional teams including product owners, high level stakeholders, development teams, and various teams from other departments (packaging, retail, brand, photography, hardware, software)
